Role Filled

Head of Product Marketing

US timezones

TL;DR: We're looking for someone to lead Product Marketing. You will be the first Marketing hire, empowered to build a program, team, and category from the ground up.

About Hex

Hex is a modern Data Workspace for teams. With Hex, Analysts and Data Scientists can explore, analyze, and visualize in collaborative notebooks, and then share their work as interactive data apps that anyone can use. This gives Data teams new superpowers, breaks down silos, and empowers organizations to be truly data-driven. We are looking for folks who are excited to collaborate with us in shaping the technology, product, and culture of our growing team.

About the role

This is a role with broad responsibilities: you will fully own positioning, content development, engagement with customers, and have significant influence on our product direction and team. At an even higher level, you will drive development of a new category of data tools for Hex to lead.

To succeed, you need to develop an understanding of the data analytics market and our target users, and have an interest in going deep on this space.

Job One for this role is standing up a Product Marketing function, but the role can expand to encompass more of Marketing over time. While you will start in a scrappy doer role, as a Head the expectation is that you will hire and scale a team over as we grow.

You will be responsible for all of our external communications, including the marketing copy on our site and other channels. Your primary focus will be how to concisely and clearly explain Hex to potential customers. You will drive planning and execution for our blog and Public App Gallery, but also have a lot of license to experiment with new formats like video, podcasts, events, and more.

Hex is an early-stage company, and the right person for this role should thrive in an unstructured environment. You will be expected to self-direct, be comfortable navigating ambiguity, and drive the evolution of the scope and focus of your role over time.

What we need from you

You’ll be responsible for driving awareness, interest, and usage for Hex. In particular, we have a bunch of open questions that we need you to answer:

  • How to best position Hex within the data and analytics landscape?
  • What will it take to define a new category of data tools?
  • How can we best showcase all the awesome things Hex can do?
  • What features should we be promoting externally and exposing to new users?
  • How can our free-to-use Community Edition product provide authentic value for users, while providing on-ramps for customers who need more?
  • What kind of content will best engage and drive awareness of Hex in the data community?
  • How can we build a community of users who engage with each other and make Hex an exciting place to build and share?

This is not just a strategy role - we need someone to figure out these questions and execute on those answers. On a typical day, you might find yourself crafting a content plan that helps drive awareness of Hex, or sitting in on a customer call to better understand what is and isn’t resonating.

We expect there to be a good deal of writing and communication involved with this role. You will create - and rally others to create - interesting, valuable content for data science and analytics teams, while telling Hex’s story to the community in a compelling, authentic way. This role will also give you a broad, end-to-end view of our business, as you will need to partner closely with Sales, Engineering, Product, Support, Design, and basically everyone else to succeed.

We're not big on titles or hierarchy, so we're open to folks coming from a number of levels, from IC to VP, as long as they're excited and motivated and willing to get their hands dirty.

Who you might be

We’re open to anyone who can be impactful - whatever your background is. There are a few specific things we’ll be looking for that will help you succeed in this role:

  • You’re completely at home with technical products and audiences, digging into the problems they may have and what it means to make life easier for them, then sharing what you’ve learned - with our team
  • You’re comfortable designing strategy and content for a variety of personas, from Enterprise buyers to day-to-day users
  • You’ve written content for a technical audience, and don’t shy away from doing it (even if it’s not easy)
  • You’ve been part of a technical community - even if just as a lurker - and you’ve seen what engaged, active users look like
  • You're resourceful, scrappy, and able to deal with ambiguity on what to do and how to do it

You will be a truly standout candidate if:

  • You have a specific background in the data and analytics space
  • You have hired and managed a team in the past
  • You have a track record of growth and mentorship