Product moves faster when data is in the room

Explore, test, and learn, so that every launch is faster, and more connected to what users actually need.

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Trusted by leading product teams

Learn the reasons behind churn and expansion

With Hex, Kong identified a hidden nuance in customers with a fast product activation rate — which resulted in increased retention and revenue.

Hex has completely changed how we support PMs and other stakeholders.”

Snehal Karanjkar · Product Analytics at Kong

Know where to invest in your product next

Build your product roadmap with data analysis, not gut feels.

Do the deep, exploratory work needed to define a product strategy. Dive into user behavior, run experiments, and get to the root causes of growth — all in one place.

Show your work as you go

Every Hex workbook is a living guide.

Show your logic with a documented workbook that steps you through metric definitions, data sources, hypotheses, decisions — no detective work required.

Close product feedback loops faster

Interactive workspaces mean faster feedback loops

Collaborate in real time on analysis, accelerate feedback loops, and create alignment on decisions. With Hex you can explore, iterate, and decide — live — in the same place.

From product questions to data-backed answers

4 Ways Kong is scaling analytics with Hex

How Kong using Hex to dial in on product enhancements

Why warehouse-based product analytics tells you more

And event-based product metrics fall short

Exploratory product analysis for product teams

How PMs can find their own business-impacting insights in Hex

Product and data teams, in lock-step

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