# Hex Prompt The data & AI conference for people shaping the future

October 27. San Francisco

[Register](<https://prompt.swoogo.com/prompt>)

Why Prompt

## Come together where data meets AI

![](<https://cdn.sanity.io/images/e92memrj/production/ec91e7c979a881bca4f28c195d94b877c9342138-756x773.png>)

Whether you're leading an AI & data transformation, smack in the middle of one, or just just starting to ask questions in a prompt bar — this event is for you.

**For one day only, **Prompt will bring together the humans doing this work — unfiltered conversations about what we've learned, where this is all going, and what we should actually build.

Where

## The historic San Francisco Mint

88 5th St, San Francisco, CA

![The San Francisco Mint at 88 5th St, San Francisco, CA](<https://cdn.sanity.io/images/e92memrj/production/f7257700e781ad4e8c670c6104c8847d3378bc4b-1608x978.png>)

What To Expect

## A full day to learn from those at the cutting edge

![People in conversation at Hex Club during an executive track session](<https://cdn.sanity.io/images/e92memrj/production/7eeb71438b4afe9a09845b8663f5023ef8dd8c44-1200x660.png>)

### How to chart the path forward

Come to hear from data leaders and business stakeholders wrestling with the same problems you are. No platitudes, we're asking them to share the beliefs that drive them.

![People working on laptops during a practitioner track workshop](<https://cdn.sanity.io/images/e92memrj/production/84e0e7bb23657f74223d0d4ec6e381b171508d0b-1200x660.png>)

### Get hands-on and build with data

Our workshops and labs are designed so you leave with something you’ve made in Hex. No coding experience required, agents can handle that.

![Attendees networking during a customer track session](<https://cdn.sanity.io/images/e92memrj/production/6a7921fa1c5b5697afee49bce27df7bd03535dc5-1200x660.png>)

### Conversations with (data) people

All the people building the future of data work, together in one room. Join round table discussions with your peers and stakeholders.

## Agenda

**8–9am**

### Registration & breakfast

Grab your badge, coffee, and some food to kick the day off.

**9–10am**

### Opening keynote

Industry leaders kick things off with where data is headed next and why it matters for your team.

**10am–12:30pm**

### Pick your path

Choose your own adventure across three tracks: customer stories, data leaders, and hands-on labs. Go deep on whatever's most relevant to you.

**12:30–1:30pm**

### Lunch & networking

Refuel, swap notes, and make new friends with fellow data people.

**1:30pm–4:30pm**

### Pick your path

Choose your own adventure across three tracks: customer stories, data leaders, and hands-on labs. Go deep on whatever's most relevant to you.

**4–4:45pm**

### Closing session

Interactive, a little unexpected, and a great note to end the day on.

**4:45–7pm**

### The Afterparty

Head down into the historic vaults for a haunted house you won't forget.

## Featured speakers

Hear from the data leaders, and teams building the future of AI-powered analytics.

[See full agenda](<https://hex.tech/prompt/agenda>)

### Ian MacComber

Director of Lorem Ipsum Sit dolor Engineering, Lyft

Director of Lorem Ipsum Sit dolor Engineering at Lyft.

![Ian MacComber](<https://cdn.sanity.io/images/e92memrj/production/c41d0a91e35588270b19d229539cb321f0383760-1024x1024.webp>)

### Barry McCardel

CEO and Co-founder, Hex

CEO and Co-founder of Hex.

![Barry McCardel](<https://cdn.sanity.io/images/e92memrj/production/de687e8ad325e61a31de805042d473deb3d50690-322x348.png>)

### Rachel Herrera

Product Evangelist, Hex

Product Evangelist at Hex.

![Rachel Herrera](<https://cdn.sanity.io/images/e92memrj/production/89170fac1bbf4191a97d87757be223927212240d-192x192.png>)

### Jordan Farrer

Product Evangelist, Chime

Product Evangelist at Chime.

![Jordan Farrer](<https://cdn.sanity.io/images/e92memrj/production/967f8dace76c7dcf318b3fda7fa2941ffa4827d1-800x800.png>)

### Carlos Aguilar

Head of Product, Hex

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in

![Carlos Aguilar](<https://cdn.sanity.io/images/e92memrj/production/0f5a9f2a1489617f1c062eb50b98995fb9978688-512x512.png>)

## Calling all data and AI leaders

Speaker submissions are closed, hope to see you at Prompt.

Who Should Attend

## PROMPT is for the people shaping the future with data

This conference is for you if you are:

### Building

A data analyst or analytics engineer yearning to hear from their peers at the bleeding edge of data and AI

### Exploring

A marketing ops, GTM engineer or product manager using data in new and ambitious ways

### Innovating

The data leader thinking about how AI is reshaping their team and the impact it can have on the business

## Secure

See you at The Mint on October 27

[Register](<https://prompt.swoogo.com/prompt>)

### Individual

**$395**

### Group (2+)

**$395**

50% off each ticket after the first

## Thank you to our sponsors

![MotherDuck](<https://cdn.sanity.io/images/e92memrj/production/0d266c288b5908cf7439f55e99d12852d55ce54e-222x97.svg>)

![Databricks](<https://cdn.sanity.io/images/e92memrj/production/fff40ab862738ea235f4856e0251b191894d2dd6-197x97.svg>)

![Snowflake](<https://cdn.sanity.io/images/e92memrj/production/e21ba98fbacc6692c4e74c9b1ec6a2b8b78cef08-182x97.svg>)

![Astronomer](<https://cdn.sanity.io/images/e92memrj/production/fd1a7011df30a0fc11a51d3d0bc37fae6faf86a0-245x97.svg>)

![Fivetran + DBT](<https://cdn.sanity.io/images/e92memrj/production/c2be0c52e52a902d769267a1aae6e49ab25cb9da-178x96.svg>)

![AWS](<https://cdn.sanity.io/images/e92memrj/production/b64e00a5e639beb79bb4c5e68cd834a922430cd5-66x96.svg>)

![Slalom](<https://cdn.sanity.io/images/e92memrj/production/7e93920980377d926fdb872bef64435a276c69da-107x96.svg>)

![EPAM](<https://cdn.sanity.io/images/e92memrj/production/d34392817e2545cc8fb59d73f0034a6e1000ce68-89x96.svg>)

## FAQs

### What is Prompt?

Prompt is our first-ever customer conference — a day of honest conversation, hands-on sessions, and the kind of energy you can't replicate over Zoom.

### Who should attend Prompt?

If you care about the future of data, this conference is for you. Whether you're leading a data team, deep in the craft as an analyst or analytics engineer, thinking through how AI is reshaping the data scientist's role, or a business partner working closely with data teams to drive decisions, Prompt is a space to explore those questions together, with each other as a data community.

### Is there a cost to attend?

Yes, registration is $395 per attendee. This includes full access to all sessions, workshops, and networking events throughout the conference.

### What's included in my registration?

Full-day conference access, breakfast (with good coffee!), lunch, access to our Hexpert bars for 1:1 help from the Hex team, and a chance to grab some gear at our very own swag store — with great, personalizable swag you won't find anywhere else. Oh, and an unforgettable closing reception — it's a night you won't want to miss (if you dare).

### What's the agenda?

A mix of thought leadership sessions and hands-on workshops. Full schedule is listed about. Click into each session to learn more!

### Do I need to pre-register for the breakout sessions?

Yes! Our breakout sessions — roundtables and hands-on labs (HOL) — have limited space, so we're asking everyone to pre-register for these. To help us plan for the right room sizes and materials, please only sign up for sessions you're seriously considering attending.

Main stage sessions are open to all attendees and don't require pre-registration.

Not sure which breakout sessions are right for you? Click on any session title in the agenda to view more details before you register.

### How do I pre-register for breakout sessions?

Breakout session sign-ups launch on September 22nd!

- **Already registered for the conference?** You'll receive an email on that date prompting you to set up your account and choose the sessions you'd like to attend.
- **Haven't registered yet?** No problem — once you complete your conference registration, you'll be prompted to select your breakout sessions right there on the confirmation page.

### Where will Prompt take place?

Prompt will be at The San Francisco Mint in SoMa, 88 5th St, San Francisco, CA.

### What do I need to bring to the hands-on labs?

Just a charged laptop and your readiness to learn!

Some HOL sessions may require a small bit of pre-work to make sure you have access to the right tooling or instances ahead of time. If that's the case for a session you've registered for, we'll reach out in advance with everything you need to do to get set up.

### How do I get there?

The San Francisco Mint is accessible by BART and Muni. Powell street station is only a 2 min walk. There is also the Fifth & Mission / Yerba Buena Parking Garage located across the street.

### Where should I stay?

There are plenty of great hotels within walking distance of the venue. If you book at Hotel Zetta, located directly across the street from The Mint, we're happy to offer 15% off the listed rate and a waived amenity fee. Book [here](https://be.synxis.com/?adult=1&arrive=2026-10-25&chain=6052&child=0&config=NoMember&currency=USD&depart=2026-10-28&hotel=56806&level=hotel&locale=en-US&productcurrency=USD&promo=PROMPT2026&rooms=1) or use code PROMPT2026 at checkout.

### Can I transfer my ticket or get a refund?

All sales are final — tickets are non-transferable and non-refundable. If you have extenuating circumstances, please reach out to us at [prompt@hex.tech](mailto:prompt@hex.tech) and we'll do our best to help.

### Can I join virtually?

While Prompt will not be broadcasted virtually, recordings will be available afterwards for on-demand viewing.

### What should I bring to Prompt?

We’ve got most things covered, but we recommend coming prepared for varying temps. The venue itself can run chilly, and part of the sessions are held outdoors so depending on the weather, that could mean sunscreen and a hat, or an extra layer.



And if you signed up for our HOL be sure to bring your laptop.

### I have dietary restrictions. Will they be accommodated?

Please be sure to indicate any dietary restrictions and requirements when you register. We will have vegetarian, gluten-free, and dairy-free options available.

### What is the code of conduct?

Be respectful. Harassment, discrimination, hate speech, and disruptive behavior toward attendees, staff, or speakers will not be tolerated, and violations may result in removal without a refund.
