Catch our content at booth L40
The next era of data starts here. Come see how modern data teams are taking the lead with AI to build better, faster solutions that you can monitor, control and trust with Hex. Swing by our booth for good conversations and fun swag:
Trusted answers start with context: How Hex thinks about context engineering
15 min
There’s no get-rich-quick scheme when it comes to getting trusted answers from agents. It comes down to context. Join Hex as we break down our approach to shaping your context, connecting to trusted sources, observing where you should improve, and turning it into something that compounds with every new question.
Dashboards were only the beginning: how generative data apps are the next mile for sharing insights
15 min
For twenty years, "data product" has meant one thing: a dashboard - drag-and-drop, pivot-based, built for glancing at facts. Code could always do more, but code was for engineers. Generative AI has eliminated that barrier. In this session, we'll show what's possible when anyone can generate rich, interactive data apps: infographics, multimedia stories, fully custom controls - and why moving off traditional BI doesn't mean a rebuild. It means a rewrite, in minutes.
Or find us at other sessions

Breaking BI: Empowering the Innovators at On with Hex
On’s culture thrives on innovation, and standard BI dashboards only solve part of the equation when 90% of the organization is non-technical. To keep pace with business curiosity and make data truly accessible, On is evolving its analytics ecosystem with Hex — focusing on intuitive exploration and meeting teams where they are. Lewis and Marta will share how On is rethinking data workflows to help teams ship to production faster, laying the groundwork for AI-driven analytics, and driving a cultural shift toward agile, governed self-service.

Accuracy Is Overrated (and other things we learned building an analytics agent)
Every analytics agent on the market is judged the same way: how often does it get the right answer? Benchmarks, evals, procurement checklists…accuracy is the metric everyone reaches for. It’s also, we’ve come to believe, wrong. The deeper problem is that real business questions aren’t trivia. “Why were these 98 deals refunded incorrectly?” doesn’t have a single correct answer. It has better and worse ones, and getting there takes judgment. We’ve spent the last two years building an analytics agent at Hex, and along the way, we ran headlong into these challenges and some uncomfortable findings. This talk is about what we learned building for this reality, and what it means for how you should actually evaluate and use analytics agents.