Conversational
analytics for
everyone
Threads is a new way to do self-serve analytics. Anyone can ask questions in plain language and get detailed, trustworthy answers
“We're really excited by how stakeholders have been using Threads for self-serve analytics. The text-to-answer results leverage our semantic layer, and we can share every step of the reasoning with the relevant audience.”
“We're really excited by how stakeholders have been using Threads for self-serve analytics. The text-to-answer results leverage our semantic layer, and we can share every step of the reasoning with the relevant audience.”
Ask anything
Type a question, get answers you can trust.
Deep reasoning, not one-shot answers
Threads can explore multiple lines of inquiry, fix its own errors, and go beyond surface-level insights.
Fully integrated into Hex
Threads uses your existing data connections, projects, and semantic models for accurate context.
Get under
the hood
Every Thread is backed by a Hex project that the data team can open as a Notebook for deeper analysis.
Keep the data team in control
Focus Threads just on endorsed, modeled data for trusted, accurate answers.
A modern approach to self-serve
Threads, everywhere
Start a thread from Slack by mentioning @Hex, or use our MCP server for answers in third-party tools.
Surface existing answers
When a question has been answered before, Threads redirects users to existing apps.
Visual exploration built in
Tables and charts created in Threads can be instantly opened in Explore for no-code visualization.
Collaboration-first
Threads users can share threads with the data team for help or inspection.
"Threads taps into exactly our imagined value-add of agentic AI for self-serve analytics. This will allow us to accelerate many of our core analytics roadmap items, and we're already seeing immediate success across the company.”
Connor S. Director of Analytics Engineering at StubHub
"We spend a lot of time investigating edge cases in metrics. Just today, Threads saved me having to dig into the cause of a metric issue and saved me 20 minutes, it makes us so much faster at this type of work.”
Sumeet M. Head of Data at Brex
"We're really excited by how stakeholders have been using Threads for self-serve analytics. The text-to-answer results leverage our semantic layer, and we can share every step of the reasoning with the relevant audience.”
Hannah B. Data Product Manager at PandaDoc
"I haven’t slept much the past two days as I’ve been firing off thread after thread after thread with the Hex Agent in Slack.”
David A. Group Product Manager at Neo Financial
"Hex is bridging the gap between self-service data access and self-service data analytics. Threads allows my users to discover data, create charts, and even perform analysis — all via natural language.”
Michael G. Head of Data & Analytics at Customer.io
Questions? Talk to us
See a demo, or learn more about how we can help.