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Everybody wants to be data driven, but too many important decisions are still being made without data. Real decision making almost always requires deeper insights, beyond what's available in self-serve dashboards.
This is the ultimate guide to doing ad hoc analysis:
Understand what ad hoc analysis is, and why it should matter to you
See the systems, frameworks, tools and workflows needed for ad hoc analysis
Review the seven-step lifecycle of any great ad hoc analysis