StubHub

Challenge

Stubhub’s legacy data and analytics tooling had worked for many years, but it was starting to slow the data team and the business down.

• Ad-hoc requests were getting out of control

• Insights were being shared in siloed, one-off ways, like spreadsheets

• Data teams were duplicating work without even realizing it

How they use Hex

Stubhub uses Hex for ad-hoc exploratory analysis, prototyping, enabling self-serve, and building data apps.

Key use cases

• Dynamically identify drivers of ticket sales as the business has questions

• Empower business analysts to explore and dig into data on their own

• Build a “swiss army knife” for investigating sales data

Impact

Stubhub’s data team is building a culture of data literacy by accelerating analysis to meet the speed of the business without compromising on quality. Data teams now have time to focus on the more complex predictive and prescriptive questions.