How to drive business impact by mastering ad hoc analysis

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Turn ad hoc analysis into your data team’s greatest source of business impact. 

Everybody wants to be data driven, but too many important decisions are still being made without data. Real decision making almost always requires deeper insights, beyond what's available in self-serve dashboards.

This is the ultimate guide to doing ad hoc analysis:

  • Understand what ad hoc analysis is, and why it should matter to you

  • See the systems, frameworks, tools and workflows needed for ad hoc analysis

  • Review the seven-step lifecycle of any great ad hoc analysis

Learn how to do ad hoc analysis consistently, and use that skill to drive and demonstrate business impact.

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