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How to Measure Pipeline Quality from Demo Requests with AI | Hex
How our Marketing Ops lead used Hex’s AI to quickly understand the quality of new demo request volume.
Built by
Bryanna Clancy
Marketing Ops Lead
Challenge
Demo requests were climbing, but we weren’t sure — was this better pipeline? How is the quality of what's coming through?
Answer
Bryanna directly asked Hex: What has changed in recent demo requests? And it quickly gave an answer on how quality compared to previous weeks.
Impact
With a clear view of how new demo requests were contributing to pipeline, the team made confident, data-informed decisions about qualification and routing — without a long, manual analysis.
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