Solution for Marketing
Using AI to choose billboard locations
How our Growth Lead used Hex’s AI to make smart decisions about billboard placement.
Built by
Peter Ryan
Growth Marketing Analytics Lead
Challenge
When our CMO sent over a time-sensitive list of San Francisco billboard placements, we needed to know: are these the right locations for our target accounts?
Answer
Using Hex Threads, we pulled our prospect’s billing addresses from our CRM and then used the Notebook Agent to build an interactive map of where they were located in San Francisco, color-coded by account tier.
Impact
With a map showing which locations mattered most, our CMO made a confident, data-driven decision — no queueing a data request.
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