Conversational
analytics for
everyone
Threads is a new way to do self-serve analytics. Anyone can ask questions in plain language and get detailed, trustworthy answers

“We're really excited by how stakeholders have been using Threads for self-serve analytics. The text-to-answer results leverage our semantic layer, and we can share every step of the reasoning with the relevant audience.”

“We're really excited by how stakeholders have been using Threads for self-serve analytics. The text-to-answer results leverage our semantic layer, and we can share every step of the reasoning with the relevant audience.”
Ask anything
Type a question, get answers you can trust.

Deep reasoning, not one-shot answers
Threads can explore multiple lines of inquiry, fix its own errors, and go beyond surface-level insights.
Fully integrated into Hex
Threads uses your existing data connections, projects, and semantic models for accurate context.

Get under the hood
Every Thread is backed by a Hex project that the data team can open as a Notebook for deeper analysis.
Keep the data team in control
Focus Threads just on endorsed, modeled data for trusted, accurate answers.

A modern approach to self-serve
Surface existing answers
When a question has been answered before, Threads redirects users to existing apps.

Visual exploration built in
Tables and charts created in Threads can be instantly opened in Explore for no-code visualization.

Collaboration-first
Threads users can share threads with the data team for help or inspection.
