StubHub: How a data app revealed why ticket sales rise and fall

How StubHub's data app helps sales self-serve

Learn how StubHub’s data team increased stakeholder self-serve with a data app, freeing up analysts for higher-impact work.

What you'll learn:

• How StubHub’s data apps eliminated the endless cycle of data requests
• Why moving from reactive reporting to data apps increased team maturity
• The impact: faster insights, trusted self-serve, and a shift toward predictive analytics

"Originally, with a lean data team, the whole idea was to move as quickly as possible — but we wanted to put more emphasis on things being repeatable."

— Meghana Reddy, Head of Data, StubHub