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StubHub: How a data app revealed why ticket sales rise and fall

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How StubHub's data app helps sales self-serve

Learn how StubHub’s data team increased stakeholder self-serve with a data app, freeing up analysts for higher-impact work. What you'll learn:

  • How StubHub’s data apps eliminated the endless cycle of data requests

  • Why moving from reactive reporting to data apps increased team maturity

  • The impact: faster insights, trusted self-serve, and a shift toward predictive analytics

"Originally, with a lean data team, the whole idea was to move as quickly as possible — but we wanted to put more emphasis on things being repeatable."

— Meghana Reddy, Head of Data, StubHub

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